Keep subscribers by hearing them out
Send friendly, one-tap surveys over RCS after each box, so subscribers rate the contents from their inbox and you cut churn by acting on what they love and what they don't.
In-inbox surveys beat the box-rating emails subscribers skip.
Churn-reason surveys reveal why subscribers pause so you can win them back.
Preference polls steer what goes in the next box.
Hope you loved unboxing it! One tap tells us how this month's picks landed.
A sample Subscription Boxes RCS survey, fully customizable.
How RCS surveys work for Subscription Boxes
Subscription businesses live and die by churn, and the cruelest part is the silence: a subscriber who's losing interest rarely tells you — they just cancel. By the time the cancellation hits, the chance to save them is gone. Email satisfaction surveys go unread cycle after cycle, so you never see the slide coming. RCS surveys reach subscribers in their texting inbox, under a branded verified sender, so you read the warning signs while you can still act.
A satisfaction survey lands each cycle as a one-tap star rating on the latest box or shipment. Churn-risk pulses ask, with tappable answers, whether they're thinking about cancelling and why, a 1–5 recommend score takes a single tap, and open-ended replies capture the real reason behind a wavering subscriber.
The payoff is response that beats email surveys, churn-risk signal early enough to intervene, and per-cycle ratings that tell you which shipments delight and which fall flat.
Where it pays off
A star-rating survey on each box lands in the inbox, answered in one tap.
A tappable survey asks if they're considering cancelling — and why — early enough to act.
A 1–5 recommend question takes a single tap, tracked cycle over cycle.
A wavering subscriber explains in their own words right in the thread.
What you can launch
Survey templates in this pack
Sign up to use these survey templatesSubscription Boxes RCS surveys: common questions
- When should a subscription business send a survey over RCS?
- Each cycle, a few days after the box or shipment arrives, plus a churn-risk pulse to subscribers showing warning signs. The survey lands in their texting inbox and is answered in a tap, so you take the subscriber's pulse every cycle instead of guessing until they cancel.
- Why do RCS surveys beat email or SMS surveys for subscriptions?
- Per-cycle satisfaction emails get ignored and plain SMS makes people type. An RCS survey uses one-tap star ratings and answer buttons in the native inbox, so completion runs far higher than email — and you build a per-cycle trendline that actually predicts churn.
- How do RCS surveys catch churn risk before the cancellation?
- A churn-risk pulse asks directly whether they're thinking about cancelling, and a low rating opens an open-ended reply explaining why. You surface the at-risk subscriber and their reason while there's still time to fix it, instead of reading about it in a cancellation.
- What can a subscription business field with these survey templates?
- Per-cycle subscriber satisfaction, churn-risk pulses, recommend score, per-box and per-shipment ratings, and open-ended 'why are you considering cancelling?' — all as branded RCS surveys in Google Messages on Android and the Messages app on iPhone with iOS 18, with SMS fallback and opt-in and STOP compliance.
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