Feedback for every brand, one inbox
Send one-tap surveys over RCS after each delivery across all your virtual brands, so customers rate food and accuracy from their inbox and you protect ratings on every marketplace.
An in-inbox survey at delivery beats marketplace rating prompts people skip.
Tag responses by virtual brand so you know which concepts win.
Accuracy and quality surveys flag problems before a one-star marketplace review.
Your order from Smash Burger Co just arrived. One tap tells us how it was.
A sample Ghost & Cloud Kitchens RCS survey, fully customizable.
How RCS surveys work for Ghost & Cloud Kitchens
Ghost and cloud kitchens run multiple brands out of one operation, which makes feedback both essential and tricky: each concept needs its own read on quality, but the back-end is shared. A weak burger brand and a thriving wing brand can't be told apart from blended ratings, and a problem on one menu quietly drags down a delivery-app score. Email surveys go unread, and an app's star prompt doesn't say which concept failed. An RCS survey lands per concept in the texting inbox right after the order, asking how that specific brand's food landed.
A post-order survey branded for the exact concept the customer ordered from rates the dish, accuracy, and delivery time with one-tap stars. A 1–5 recommend score tracks loyalty per brand, product-feedback prompts gauge specific menu items, and an open-ended reply catches the detail a star can't.
The payoff is per-concept feedback that beats email survey response rates, problems caught before they hit a public delivery-app rating, and a clear, brand-by-brand read on which menus are working.
Where it pays off
Each survey arrives branded for the concept the customer ordered from.
A post-order survey scores food, accuracy, and delivery time with one-tap stars.
A 1–5 recommend score tracks satisfaction concept by concept.
Product-feedback prompts gauge specific dishes before a wider rollout.
What you can launch
Survey templates in this pack
Sign up to use these survey templatesGhost & Cloud Kitchens RCS surveys: common questions
- How do surveys work when one kitchen runs many brands?
- Each concept sends its survey under its own verified branded sender, so the customer rates the specific brand they ordered from — not a generic kitchen. Feedback stays distinct per concept even though the operation is shared, so you can tell a struggling menu from a winning one.
- When should a ghost kitchen send a survey?
- Right after the order is delivered, while the food is fresh. An RCS survey lands in the texting inbox the customer is already holding, so a one-tap rating per brand comes back in minutes — far faster and more often than an email survey.
- How does this protect a brand's delivery-app rating?
- A post-order survey gives an unhappy customer a private place to flag a problem before they leave a public one-star review on a delivery app. A low rating or an open-ended complaint reaches that concept immediately, so you can make it right and protect the score.
- What can a ghost kitchen field with these survey templates?
- Per-brand post-order ratings, a recommend score per concept, product feedback on menu items, and open-ended replies — sent from a verified branded sender per concept in Google Messages on Android and the Messages app on iPhone with iOS 18, with SMS fallback when a phone can't render RCS, and full opt-in and STOP compliance.
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